According to the Toronto Star, When People See Dan Bergeron in the Street, They Seethe and Stomp Away in Disdain
Support comes from the public as well. On Queen Street West, a passing cyclist hears Mr. Tabello talking about billboards and stops to congratulate him on his efforts.
“Commercial activity or captivity?” by Susan Krashinsky, The Globe and Mail, June 2, 2008

We covered the Fauxreel sellout issue before, namely in Fauxreel Sold Out For Real where we noted that Dan Bergeron’s fellow street artists had a thing or two to say about his decision to become a blatant criminal shill for Vespa. The issue was also covered by Torontoist and by Anne Elizabeth Moore.
The Toronto Star has now written an interesting article about Bergeron. First, Bergeron uses the opportunity to piss on his critics:
Not long after being outed, one of Bergeron’s personal pieces, a woman in profile with a gravity-defying mohawk pasted up near Dufferin St., had scrawled on it the street-art equivalent of a scarlet letter: “SOLD OUT FOR REAL.”
Bergeron shrugs off the debate as juvenile. “Some people feel like they have to have a certain reaction if something is commercial – because they’re too cool,” he says.
Then this remarkable tidbit from the end of the story:
Bergeron squats low, pasting the boots of his subject to the wall on Dowling St., when a young woman crosses the street and beelines towards him. “I just wanted to come up to congratulate you,” she says. “I’ve seen this all over. It really makes a statement.”
Bergeron quietly thanks her and turns back to his paste, when a young man in a fedora and cargo shorts approaches. “Is that the same ad for the scooters?” he says, glaring. Bergeron just smiles. “Yeah, man. It is,” he says. The man stares, seething, and stomps away. Bergeron slathers the last of his paste on the image’s toes, and moves on to the next.
Actually, some people feel like they have to have a certain reaction because it’s not just an unmitigated criminal sellout — it’s an unmitigated criminal sellout that threatens public support for street artists. Perhaps Dan Bergeron can explain to us how IllegalSigns.ca can campaign against illegal advertising and support street art, when the ads are camouflaged as street art. That’s why Dan Bergeron’s corruption is a collateral attack on IllegalSigns.ca, and that’s why people seethe when they see Dan Bergeron, and that’s why they stomp away: because Dan Bergeron was an irresponsible, selfish asshole whose criminality pit public space activists against street artists, and who then had the hauteur to call us “juvenile” and “too cool” for pointing that out. You may think it’s “juvenile,” but we’re not the one who is counting Vespa’s money in our basement while fending off random haters on the street.



May 11th, 2009 at 2:49 pm
“irresponsible, selfish asshole”
Oi. That is a bit much Rami. Dan has said publicly he would not do it again. That not enough for you? The work he has since done has been super positive too. I also would not take a single quote from a paper as a reason to call someone an asshole. Who knows exactly what was said before and after that sentence? Even if not, I can see why he is tired of being attacked on this one…pretty much around the world his work is celebrated but here people still attack him for something that happened over a year ago. I mean the guy can’t move or be interviewed without someone throwing it in his face…time to move on and/or focus on the larger forces at play. He is not a war criminal or something…
Dan is not sorry for his actions and uses every opportunity to piss on his critics. He remains oblivious to what he did wrong. “I mean the guy can’t move or be interviewed without someone throwing it in his face.” See that’s the way it should be. -Rami
May 13th, 2009 at 8:08 am
The Star’s Murray Whyte has written an interesting response to this post that largely encapsulates my own feelings about Fauxreel, whose latest, politically-minded projects have sort of served as penance.
Even though it’s frustrating that Bergeron still doesn’t get why people were pissed, I’m ready to move on. As long as he doesn’t do it again (and I don’t think he will).
June 16th, 2009 at 10:54 am
I’d have to agree with Jonathan - he made a mistake, he’s obviously trying to make amends. It’s time to move on and let the issue die.