Scoring Sheet Suggests Astral Media Vastly Overbid for Street Furniture Contract
Torontoist is reporting this document today on their web site. It’s the complete scoring of the “street furniture” RFP.
Note that Astral Media gets a 30 out of 30 on Financial Element.
Clear Channel gets a 13.3 out of 30; and CBS Outdoor, the incumbent, the company that knows how much money these transit shelter ads make, gets a 3.5.
This document proves what everyone suspected all along. Astral Media overbid for this contract by at least $150,000,000. This leaves the door open to killing the contract should Astral Media find it unprofitable.
