Saturday, March 24th, 2007 ::: Non-Conforming

Titan Outdoor is attempting to legalize its illegal fascia sign operating under a non-conforming mural permit at 984 Bay Street by way of using the illegal sign as a stencil to create a legal mural.

March 21, 2007, 4:55PM:

March 22, 2007, 5:56PM:

March 24, 2007, 12:44PM:

You don’t see CBS and Astral doing stuff like this, because this takes creative thinking.

Here’s Titan’s problem. This wall has this mural permit, issued in 1995, which permits 250 square metres of painted signage. The current by-law restricts painted murals to 100 square metres. This permit is therefore non-conforming.

The Buildings Department has ruled that when a non-conforming sign is removed, signage rights to that sign are lost. It is without a doubt that the painted mural on this wall was removed - see this photo. We believe that Titan therefore does not have the right to paint a 250 square metre sign on this wall. We are asking Buildings to rule on this matter. Buildings has never made such a decision with regards to a painted sign that has no structure. If Buildings rules in our favor, Titan will be able to obtain a permit for a 100 square metre non-illuminated painted sign under the current signs by-law and will lose 150 square metres of signage rights.

We also tracked 984 Bay Street in Ad Nauseam: Three Dimensional Billboards. The permit for 984 Bay was issued at a time when painted signs needed to be 60M away from other third party signs. We are investigating possible non-compliance with 60M separation.

What’s a fascia sign operating under a mural permit? Click here.